Dabble x Primer
Investors21 Aug 2023

Dabble partners with Primer to expand payment options

Australian social betting platform Dabble has partnered with Primer, a unified payments infrastructure, to transform their online experience for a growing share of digital native users and bolster fraud protection measures.

A leader in social, inclusive and engaging betting experiences, Dabble will leverage the partnership with Primer to expand their current payment options, allowing customers - who are increasingly casual sports betting enthusiasts - to pay with preferred payment methods such as Google and Apple Pay.

The partnership follows the Australian government’s recent announcement to regulate credit card use on Australian sports betting sites, prompting a shift to alternative payment methods.

Using its unified infrastructure, Primer enables businesses to quickly add new payment methods, easing the costly and time-consuming back-end development typically required. By partnering with Primer, the Dabble team can redirect resources towards their core business and open the door to new Australian and international payment methods such as PayPal.

Since going live in May, Dabble has seen 90+% authorisation rates using a multiple processor strategy, capturing more legitimate revenue while catching potential fraud through its unified 3DS approach on Primer.

Dabble’s partnership with Primer - often referred to as the ‘app store for businesses’ - will also enable them to access over 100 integrations through Primer’s trusted network of providers offering tools to strengthen fraud protection and create operational efficiencies.

Sameer Talwar, Head of ANZ, Primer said: “We are very excited to partner with Dabble to support them with a better payments experience for their users. As part of our ANZ expansion, we’re seeing the demand increase for a unified approach to payment methods, fraud and commerce services, therefore access to an ecosystem of providers will be key to accelerating their growth.”

Tom Rundle, Dabble CEO added: “Our partnership with Primer comes at a pivotal moment for us as we meet the demands of our rapidly growing digital native customer base. Seamless, safe payments are an integral part of a great social betting experience, and this partnership will support our goal to transform the future of wagering – both within Australia and beyond.

“With the impending Spring Racing Carnival ahead, we are confident that the payments and checkout experience will remain smooth and accessible even during peak periods.”

The news follows closely on the heels of Dabble’s recent acquisition of mobile sports betting platform Moneyball and the announcement of the company’s deal with Tabcorp, which will acquire a 20% equity interest in Dabble Sports for AU$33.0m.